Zoe reporting
Zoe reporting shows how users interact with your AI assistant across different integration types: Digital Assistants, Product Detail Pages (PDPs), and syndicated integrations.
This report shows how users use and interact with Zoe: impressions, engagement, ratings etc. If you need to understand purchase impact (conversions, revenue, add to cart) and compare results with and without Zoe, use the Discovery Impact Report. If tracking isn’t set up yet, reach out to Zoovu and we’ll help you enable it.
Available metrics by integration type
| Source | Metrics |
|---|---|
| Assistant integrations | impressions, engagements, engagement rate, clickthroughs, click-through rate (CTR), referred revenue |
| PDP integrations | impressions, engagements, ratings |
| Syndicated experiences | engagements, ratings |
In a third-party environment (syndication), Zoe tracks chat history and feedback. Revenue-related metrics are not available because transactions happen outside the Zoovu platform.
Metrics overview
- Engagement – A session where the user interacts with Zoe by asking at least one question.
- Visit – One user session. A visit resets after 2 hours of inactivity.
All URLs on the same domain are treated as one visit (for example, www.site.com/page1 and www.site.com/page2 count as the same visit).
Metric cards
- Impressions – Number of times Zoe appeared in the user’s viewport.
- Engagement – A session where a user interacts with Zoe by asking at least one question.
- Engagement rate – Percentage of impressions that led to engagement.
- Clickthroughs – Number of times users click the “Go to product” button in Zoe and are redirected to the product page. (Available for Assistant integrations.)
- Click-through rate (CTR) – Percentage of product recommendations that lead to a click on "Go to product".
- Revenue referred – Total value of products users clicked on.
- Average duration – Time from first to last interaction with Zoe, averaged per session.
When Zoe runs only on a Product Detail Page (PDP), clickthrough metrics are not available and will always show 0. Clickthroughs and click-through rate appear only when Zoe is integrated with an Assistant.
Traffic and engagement graph
The line graph shows overall performance over time. The graph always reflects the active filters at the top of the page:
- Date – Compare specific days, weeks, or months
- Device – Desktop, mobile, or tablet
- Region – Country or market
- Account – Required for data to load
- Zoe / Assistant – Narrow results to a specific assistant instance
Apply filters before analyzing the graph.
Exporting graph data
From the graph menu (three dots icon), you can:
- Export data to CSV or Excel
- Download the graph as an image
- Open the graph in fullscreen for presentations or reviews
Keywords graph
The keywords graph shows the most common topics users mentioned when chatting with Zoe.
Feedback graph
The feedback graph displays the ratio of positive to negative feedback from users. (Feedback is given through thumbs up/down on Zoe’s responses.)
Product insights table
The product insights table breaks down metrics for individual products:
- Product name – Product name from your product catalog.
- SKU – Product SKU from the catalog.
- Impressions – Number of times Zoe showed up with this product.
Chat history
The chat history tab shows individual user sessions with Zoe, one row per conversation. Use this view to check:
- Session ID – Unique identifier for each session.
- Product – Product shown in the session.
- Feedback – Positive vs. negative rating from the user.
- Source – Where Zoe was used: Preview, Assistant or PDP.
- Clickthrough – Whether the user clicked “Go to product” (Assistants only).
- Date – When the session happened.
- Duration – Time spent interacting with Zoe - from first to last message.
Quota
The Quota tab controls and monitors usage limits for Zoe. Here, you can:
- Enable or disable unlimited usage
- Set a usage limit per day, week or month
- Track how usage accumulates within the selected period
You can use this view to temporarily cap usage during testing or rollout phases.
Attributes summary
The Attributes summary tab shows usage and feedback for AI-generated attribute explanations that help users understand a specific product attribute during a conversation.
Use the filters at the top to narrow results by: date range, device, region, account. Filters apply to all cards and tables in this tab.
- Total generated descriptions – Number of AI-generated attribute explanations shown to users
- Relative usage – How often attribute summaries appear per 1,000 visits
- Ratings – User feedback (thumbs up or down) on attribute explanations
- Attribute clicks – How often users interact with attribute summaries
How to use this view:
- Identify which attributes users need the most explanation for
- Spot attributes with low engagement or negative feedback
- Improve attribute naming, content or placement based on real usage